Almost half of all pregnancies result in the formation of abdominal stretch marks. These marks are the result of the dermis being excessively stretched (by you know who) until the connective fibers tear.

This tearing impairs the normal production of collagen and the result is the scarring we refer to as stretch marks.

Stretch marks normally appear in the last months of pregnancy as raised pink or reddish brown lines that gradually flatten and fade to silvery streaks.

Not surprisingly, most women dread the prospect of stretch marks. Unfortunately it is primarily a genetic matter (the elasticity of your skin) that determines who will have them.

Which is not to say you are completely powerless. Certainly there are effective steps you can take to prevent or minimize both the degree of initial scarring and the visibility of the marks after their formation.

That is why we developed Cellex-C Stretch Mark Cream.

The key to controlling the long-term impact of stretch marks is to maintain optimal levels of both skin hydration and healthy collagen formation.

Consequently, the ingredient formulation of our Stretch Mark Cream contains a combination of ultra moisturizers, plus, known collagen encouraging nutrients. Ingredients, as always, are all completely natural and include: karite butter, olive wax, meadowfoam seed oil, arctic cloudberry seed oil, centella asiatica extract and zinc.

Stretch mark prevention starts early so we recommend Stretch Mark Cream be applied regularly (twice a day) beginning at least 3 months before giving birth.

During this time the objective is to reduce the vulnerability of the over-stretched skin of the abdomen (although breasts, buttocks and thighs may also need attention) by keeping the skin as elastic as possible.

After the birth the objective switches to supporting the recovery of the skin and to helping improve the appearance of skin where stretch marking has occurred.